Statistical modelling used to better understand and fully engage with customers while also maximizing profits on all channels.
Big Data – Drive science into actions through actionable insight
Data analytics refers to qualitative and quantitative techniques and processes used to enhance productivity and business gain. Data is extracted and categorized to identify and analyse behavioural data and patterns, and techniques vary according to organizational requirements.
The big data revolution is taking the world by storm and some studies have shown that when a company’s operations are informed by data analytics, profits rise by 5%-10%. Leveraging predictive data analytics is no longer a competitive advantage but rather a competitive necessity, our big data is turned into meaningful and insightful reporting
By deploying analytics, we not only reduce costs and improve efficiency for our clients but also help them swiftly achieve the strategic market breakthroughs essential for gaining—and sustaining—advantages over their competitors.
Our use of analytics generates valuable business outcomes for clients in three ways. All businesses should aim for the same results with their outsourcing providers:
- Improve operational engines: We provide clients a single source of high-quality, consistently-recorded data on performance of various functions.
- Uncover hidden insights: We generate additional insights by tracking data across different parts of the organization, and use it to optimize outcomes or to balance competing objectives.
- Innovate to drive top-line growth: We help clients manage data—from the front office, back office or both—to generate process innovations, improve time-to-market and increase revenue.
Most importantly we understand that As business process outsourcing (BPO) matures, so does the industry’s ability to improve outcomes for clients. Our research shows an industry moving toward a “cost-plus” value proposition that focuses on business impact, not just operational cost reduction.
- Address Cleaning and Address Matching
- Geocoding of data
- Response models
- Customer life time value models
- Predictive dialler optimisation
- Website traffic analytics
- Data enhancements
- Product profiling
- Credit risk model enhancements
What people who have worked with Mango5 say
I have had the privilege of working with the Mango 5 team for the last 3 years. We have found them to be exceptional in data mining and extremely professional in the running of various campaigns we have had with them. I can honestly recommend them and their team to any future partner.
Tracker has been using Mango 5 over the last few years as one of our Outbound sales call centers to sell and promote our products. The Mango 5 team has contributed greatly towards opening new channels for Tracker and assisting us with business growth. They are professional, pro-active and live the Tracker brand. Thanks to the team we have managed to increase our subscriber base and value-add to our customers. We are looking forward to a long and mutual beneficial relationship.
The team at Mango 5 has provided white labeled sales call centre services for Cell C since 2009 and have proven to be dedicated and agile partners. We have enjoyed significant customer growth through their efforts and have seen them show high adaptability in support of our strategy and driving our innovative products and services to new markets. Owner led and managed we have been able to get swift turnaround on all strategic and operational imperatives and enjoy a same hour response even at Director level.
I have had the pleasure of working with the Mango 5 team over the past few years and have found both the executives and the team to not only be extremely thorough and focused but dedicated to exceptional quality business. The results have been truly exceptional and I can only anticipate that our continued working relationship will go from strength to strength.